Search Engine Optimization Specialist - Breda, Noord-Brabant, Pays-Bas (# 2416)

Description du poste

Discover the new Ritchie Bros.

When you join Ritchie Bros., you will be part of a diverse, global team that is focused on delivering great customer experiences. Our culture is centered around people and guided by our core values of Integrity, Unity and Vision. If you have an entrepreneurial spirit and are passionate about making a difference, we invite you to join our growing team.

To complement our marketing team, we are looking for a Search Engine Optimization Specialist to join our team in Breda (NL).

The SEO Specialist will be responsible for developing and implementing effective search engine optimization (SEO) strategies across RB Global’s brand portfolio. This role involves improving organic search visibility, driving traffic, and increasing conversions for each brand. The ideal candidate will have a detail-oriented approach and a strong understanding of SEO best practices, technical SEO, keyword research, and analytics to manage and optimize various e-commerce platforms effectively.

Day-to-day tasks include:

• Develop and implement SEO strategies to improve organic search rankings and drive traffic to our brands online presence. 
• Conduct keyword research and analysis to identify new opportunities for content creation, and optimization. 
• Optimize on-page SEO elements including titles, meta descriptions, headers, and image alt text. 
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, etc
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. 
• Conduct technical SEO audits and work with the development team to implement fixes.
• Track, report, and analyze SEO performance metrics and provide regular reports to management. 
• Collaborate with the content team to ensure SEO best practices are implemented in content creation and optimization with our blog portfolios. 
• Conduct competitor analysis to identify strengths and weaknesses and develop counter strategies. 

To excel in this role, you should have in-depth knowledge of search engine algorithms, ranking factors, and technical SEO best practices. You should have experience with SEO tools such as GA4, Google Search Console, SEMrush, BrightEdge, or similar. Additionally you bring: 

• 5+ years of experience in SEO. Portfolio review and results audit will be required during interview.
• Strong understanding of Google Webmaster Tools, Google Analytics, Omniture and other analytics platforms.
• Familiarity with HTML, CSS, and content management systems (CMS)
• Strong understanding and experience in the functionality of primary CMS platforms
• Experience in link building through partner relationships and content strategy
• Ability to articulate and explain technical solution to internal and external stakeholders.
• Ability to effectively prioritize and execute tasks in a fast-paced environment.
• Strong copywriting & editorial skills
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a team environment. 
• Proven analytical and problem-solving abilities, with the ability to interpret data to make informed decisions. .

What We Offer

We are a dynamic and international, multi-cultural, stock listed company with an ambitious growth strategy. Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we have proven this throughout our 60+ years in business. And, we will take care of you along the way. Here is how:

• Pension Plan with company match
• Appealing Employee share purchase plan 
• Comprehensive health benefits
• Gym sponsorship

Who are we?

Ritchie Bros. has grown from a small-town auctioneer to a global asset management and disposition company. We help our customers buy and sell a wide range of used and unused equipment for construction, mining, transportation, agriculture, oil & gas, lifting & material handling, forestry & other industries.