Marketing Manager - Latham, New York, États-Unis (# 3319)

À propos de nous

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

                                                                                                                                                                                            The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

 

RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed.  Employees will also receive 15 days of PTO each year.

À propos de l'équipe

Description du poste

The Marketing Manager plans and implements programs that generate supply for our multiple solutions and increases engagement with both existing and prospective sellers. Responsible for developing solution-based marketing plans for various segments of the organization. Identifies target audiences, create awareness, and generate supply by implementing and overseeing marketing tactics such as events, field outreach, email, direct mail, telemarketing, digital and social media with the objective of driving opportunities and accelerating sales cycles for prospects and existing sellers.

Responsabilités

• Responsible for developing solution-based marketing plans for various segments of the organization.
• Identifies target audiences, create awareness, and generate supply by implementing and overseeing marketing tactics such as events, field outreach, email, direct mail, telemarketing, digital and social media with the objective of driving opportunities and accelerating sales cycles for prospects and existing sellers.
• Establish, develop, design and maintain core marketing operations practice guide and processes to support collaboration and communication throughout the marketing team.
• Leads the prioritization and approval process of all our in-house projects including troubleshooting delays in project execution.
• Ensure the coordination of auction plans & campaigns within the marketing organization.
• Partner with internal departments to develop and implement pipeline acceleration programs to penetrate both existing and new sellers in Canada.
• Support development and utilization of marketing campaign collateral and content.
• Support content marketing strategy to increase engagement with new and existing accounts.
• Perform other duties as assigned.

Qualifications

• 5+ years’ experience working collaboratively across a Marketing department
• Superior organization skills and attention to detail; ability to proactively manage multiple projects simultaneously.
• Ability to make decisions, mitigate risks and solve problems under a tight deadline.
• Ability to thrive under the pressure of deadlines in a fast stakes dynamic business environment.
• Excellent interpersonal and leadership skills with a proven ability to build good and productive business relationships.
• Confidence in presenting and explaining our processes and rules within the marketing organization.
• Excellent communication skills – both verbal and written.
• Must be willing to undertake both routine tasks and new, challenging projects.
• Must work well in an open, collaborative team environment.

EEOC

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.