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Job Title:Strategic Accounts Manager UK & Europe
Employment Type:Full time
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Req ID:7012
Pay Rate:67472.0 - 112488.0

Description

About SmartEquip
SmartEquip is the leading global parts and service support network for the equipment industry—connecting fleet owners, rental companies, and contractors with manufacturers and dealers through real-time access to critical parts, service, and procurement information. Our platform increases profitability by automating and accelerating workflows, improving technician wrench-time, reducing errors, and minimizing equipment downtime. SmartEquip powers the fleet performance that drives growth across the equipment ecosystem. SmartEquip… “Be Ready.”

SmartEquip is seeking a high-performing Strategic Account Manager to expand our presence across the UK and wider European market. As a key member of our commercial team, you will build upon strong existing OEM and rental-company partnerships, drive new customer acquisition, and accelerate adoption of SmartEquip’s enterprise procurement and service solutions.

This role requires a consultative seller who understands complex, multi-stakeholder sales cycles and can articulate operational and financial ROI to senior decision-makers. You will work cross-functionally within SmartEquip and RB Global, collaborating closely with Customer Success, Product, and Partner teams to ensure customer success from initial engagement through long-term growth.

Key Responsibilities

Sales & Market Development

  • Build SmartEquip’s brand presence across the UK and Europe, engaging with contractors, equipment rental companies, OEMs, dealers, and supporting verticals.
  • Generate new business through prospecting, outbound outreach, networking, trade associations, industry events, and strategic partner collaboration.
  • Develop and execute territory strategies including forecasting, pipeline management, and account planning.
  • Lead complex consultative sales cycles with multiple stakeholders, demonstrating how SmartEquip integrates into customer workflows and delivers measurable ROI.
  • Deliver compelling product demonstrations and tailor proposals to the operational needs of each customer.

Account Ownership & Customer Advocacy

  • Become a trusted advisor to customers, developing long-term relationships and supporting multi-year growth strategies.
  • Maintain strong account health and ensure smooth transitions from signed agreements into implementation by partnering closely with Customer Success.
  • Identify expansion opportunities within accounts and ensure recurring revenue through high customer satisfaction.

Operational Excellence

  • Log all sales activities, interactions, pipeline updates, and forecasting in CRM (Salesforce preferred).
  • Collaborate with SmartEquip’s technical, product, and onboarding teams to align solutions with customer requirements.
  • Represent SmartEquip at trade shows, conferences, and regional industry events across Europe.
  • Maintain industry knowledge through continuous learning, competitive research, and staying current on equipment rental and construction technology trends.

Requirements

Professional Experience

  • Bachelor’s degree or equivalent professional experience.
  • 3+ years of experience in Enterprise SaaS sales, preferably within construction tech, equipment rental, supply chain, procurement, or industrial software.
  • Proven track record of winning new business and managing complex B2B sales cycles.
  • Experience selling into European markets (UK + EU preferred).

Skills & Competencies

  • Excellent communication, presentation, and negotiation skills.
  • Strong consultative selling abilities and comfort engaging with C-level and operational stakeholders.
  • Highly organized, self-starter mindset with strong territory discipline.
  • Proficient with CRM systems (Salesforce is a plus).
  • Working knowledge of MS Office; familiarity with workflow tools (e.g., Visio or similar) is beneficial.

Other Requirements

  • Ability to travel across the UK and Europe for customer meetings, on-site visits, and industry events.
  • Comfortable operating in a dynamic, high-growth, cross-functional environment.
  • Passion for helping customers transform operational workflows and improve profitability.

 

Employer

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.
                                                                                                                                                                                                                                                                 The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

Recruiting Organization

As a global company, our corporate teams support billions of dollars in equipment sales every year.   

In joining our corporate services teams, you will be ensuring the business runs smoothly in your respective verticals and supporting the overall business to achieve our core objectives.  

Every day your work will make a difference in the way we run our business and the in the way customers interact with us.  

EEO Information

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.