Marketing Specialist in Breda, Noord-Brabant, Netherlands (# 1288)

About Us

Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets in numerous industries including construction, transportation, agriculture, energy, oil and gas, mining, and forestry. Our mission is to create compelling business solutions for the world's builders to easily and confidently exchange equipment. Learn more about us at: https://www.ritchiebros.com/ 

About The Team

Job Description

To reach and have an impact on our target audiences, we are looking for a Marketing Specialist for our International Headquarters in Breda (NL). 

Responsibilities

As a Marketing Specialist, you will drive our business success by managing and optimizing demand generation for buyers and sellers. You'll create and lead targeted marketing campaigns, working closely with marketing, product, sales, and leadership teams. Your insights on industry trends and demands will keep our marketing strategies effective and up-to-date.

In this role you’ll:

• Compile and analyze performance metrics to assess deficiency on demand, and proactively manage an iterative process with marketing organization for improving conversion based on observed performance.
• Drive national, regional, and local marketing plans and campaigns to support revenue objectives and grow the customer base in our primary industry sectors, including construction, transportation, agriculture, mining, oil and gas.
• Lead a collaborative process with stakeholder on coordinating campaign activities in order to maximize buyers’ engagement and sales revenue
• Stay current with trends and new developments related to assigned market segments and industries. Research and analyze relevant internal and external data to develop market insights and recommendations for review by various stakeholders.
• Driven by research and data (including industries, customer, transactional and competitive), uncover insights and opportunities that will drive strategies to improve transactions and revenue objectives.
• Lead a cross-functional process with Marketing, Sales and Operations for Ritchie Bros. International and share the approach on buyer and seller campaign initiatives.
• Ensure the coordination and follow through the execution of all the campaigns across all platforms and media.
• Provide macro and micro insight for the territory and sectors responsibility to educate marketing stakeholders in order to improve performance and conversion.
• Allocate marketing dollars to the most effective tactics in the marketing mix that will provide the most buyer demand, in accordance with others marketing functions within the given budget.
• Serve as a liaison across departments and functional groups to articulate buyer demand based on equipment and industry specifications.
• Act as the voice and messenger of your respective region, and dedicated sector to the central marketing function, and vice versa.

Qualifications

If you are a detail-oriented marketer who loves to strategize and drive results, we want to hear from you. In addition, you have:

• Strong communication skills and a passion for marketing
• Attention to detail and ability to manage multiple projects simultaneously
• A bachelor’s degree in Marketing, Business Administration, or a related field (MSc preferred)
• 3 – 5 years of relevant experience
• Fluency in English and Spanish

What We Offer 

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we’ve proven this throughout our 60+ years in business. And, we'll take care of you along the way. Here’s how: 

• Competitive base salary 
• Hybrid working 
• Permanent employment contract 
• Healthcare insurance
• Gym Sponsorship
• Pension plan with company match 
• Employee Stock Purchase Plan
• Homework and Commute Allowance

EEOC

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.