Digital Marketing Manager – International

Ritchie Bros. is a global marketplace for used equipment and trucks, connecting buyers and sellers in more than 170 countries. Through our digital platforms and live auctions, we help customers buy and sell with confidence at scale.

We’re looking for a hands-on digital leader to drive growth across our international business.

This role owns digital acquisition, marketplace engagement, and conversion performance across EMEA, APAC, and emerging regions. You’ll operate at both a strategic and executional level, building plans, running campaigns, and delivering measurable results, while leading a team of digital marketing specialists.

This is not a traditional digital marketing role. You’ll be responsible for driving digital growth across a global marketplace, working across regions and directly influencing how buyers and sellers engage with our platform.

 

What You’ll Own

• Digital buyer acquisition and bidder growth 
• Seller lead generation across international markets 
• Campaign performance across paid media, SEO, and lifecycle channels 
• Conversion optimisation across landing pages and digital journeys 
• Digital contribution to auction demand 

 

What Success Looks Like

• Increased bidder participation across auctions 
• Growth in qualified seller leads 
• Improved conversion rates across digital funnels 
• Strong ROI and efficient cost per acquisition 
• Clear, data-driven visibility of performance across markets 

 

What You’ll Do

• Lead and develop a team of digital marketing specialists, setting direction and driving performance
• Plan, execute, and optimise campaigns across multiple digital channels 
• Identify growth opportunities and scale high-performing programs 
• Partner with Product to improve website performance and UX 
• Work with country teams to roll out and optimise campaigns globally 
• Use data and analytics to drive decisions and improve outcomes 
• Test new channels, tools, and approaches to drive continuous improvement 

 

What We’re Looking For

• 8–12 years in digital marketing or growth roles 
• Experience leading or mentoring digital marketing specialists or small teams
• Strong hands-on experience across paid media, SEO, and performance marketing 
• Proven ability to drive measurable growth 
• Experience working across multiple international markets 
• Data-driven mindset and strong analytical skills 
• Budgeting experience 
• Experience in marketplaces, ecommerce, or B2B platforms is highly desirable

 

What We Offer

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we have proven this throughout our 65+ years in business. And, we will take care of you along the way. Here is how:

• Hybrid flexibility
• Pension Plan with company match
• Appealing Employee share purchase plan
• Comprehensive health benefits
• Gym sponsorship

 

Who are we

Ritchie Bros. has grown from a small-town auctioneer to a global asset management and disposition company. We help our customers buy and sell a wide range of used and unused equipment for construction, mining, transportation, agriculture, oil & gas, lifting & material handling, forestry & other industries.

-------------------------------------------------------

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted. No agency calls, please.

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.